Earlier this week, Taylor Thoma, Director of Marketing, and Allyson Gayer, Digital Marketing Specialist, attended IMCA Ignite, a conference hosted by the Insurance Marketing & Communications Association. Held in sunny Scottsdale, Arizona, the event brought together marketing professionals from across the insurance industry to share insights, innovations, and inspiration.
Over the course of three days, the team attended engaging sessions on a wide range of topics, including artificial intelligence trends in marketing, crafting impactful email campaigns, the science of attention, quantitative and qualitative research, bridging generational gaps in communication, and building personal brands.
Taylor Thoma, Director of Marketing, shares: “My biggest takeaway from IMCA was how powerful it is when strategy, storytelling, and data align. In an industry that can sometimes feel traditional, it was inspiring to see how marketing teams are using research, creativity, and technology to truly differentiate their brand.”
In addition to the thought-provoking content, the conference offered valuable opportunities for networking with fellow professionals. It was energizing to connect with others who share the same passion in the insurance marketing space!
At The Accel Group, one of our core values is ‘Empowerment Helps Us Grow’. We are proud to encourage our employees to find new ways to improve themselves both professionally and personally. It’s important to us to provide learning opportunities to our staff and give them the space to grow and develop their knowledge and skill sets.
Our marketing team returns from IMCA Ignite inspired, motivated, and excited to bring new strategies and fresh perspectives to The Accel Group. Technology and trends are always rapidly changing, and our team feels equipped to take on the future with confidence. From elevating client experiences to revitalizing our brand, we’re ready to continue evolving our approach to serving our clients and communities.
Want to see how we’re putting this inspiration into action? Follow along as we apply what we’ve learned to inspire positive change, better serve our clients, empower our team, lead the way in insurance marketing, and more!