The Accel Group provides comprehensive insurance options.
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We are your trusted independent insurance agency.
Your family, your business and your possessions are all important to you, but you may not know how to best protect them. We have the experience to navigate the unique risks you face, serving as your insurance advisor.
Our History
Our story stems from the successes of two separate entities; Millhiser Smith and the Accel Group. In 1928 Harold Millhiser established The Millhiser Insurance Agency in Cedar Rapids, Iowa. Forrest Smith joined Harold Millhiser as a business partner in 1947 to form the firm known as the Millhiser Smith Agency.
The Accel Group, founded in the home of Leslie J. Young in 1936, began as a small business selling life and auto insurance. Leslie was called to serve in WWII which required his wife Mavis to take operational control of the business until his return. Fast-forward a few decades to 2010 when the company was presented with an opportunity to expand offerings to clients, leading to the formation of The Accel Group. The new agency added a 401(k) and employee benefit division of Net Worth Advisors, which allowed them to better serve their client’s needs.
On January 1, 2018, the agencies officially merged, making The Accel Group one of the largest independent, Iowa-based insurance agencies in the state. In 2019, the company expanded its footprint with the acquisition of Asset Pros of West Des Moines. The Accel Group stands united in the pursuit of our mission to offer custom solutions that accelerate client success.
Our Coverage
The Accel Group one of the largest independent, Iowa-based insurance agencies in the state. Currently we have five convenient office locations in Cedar Falls, Cedar Rapids, Coralville, Waverly, and West Des Moines.
Within our office locations, you will find a team of knowledgeable associates, ready and willing to guide you through protecting what matters most. Whether you are looking for individual solutions, business solutions, agribusiness solutions or employee benefits, each agent will provide you with a personalized experience in assessing your risks and finding the most appropriate protection for your needs.
Our Core Values
Learn what we live and work by
Act with Honor & Integrity
Demonstrate an unwavering commitment to do right in every action and decision you make, even when no one is looking.
Consistency Strengthens our Brand
Make our name synonymous with professionalism, high quality, and one of kind customer service.
Change; Embrace It!
Get comfortable with being uncomfortable.
Empowerment Helps us Grow
Commit to empowering each other to do what’s necessary to take care of our clients.
Laugh Everyday
It renews our spirit and keeps us energized, helping us keep perspective, take time to celebrate victories large and small.
Our Agency Timeline
The Accel Group Milestones
Since 1928
The Accel Group has served the needs of Iowans and beyond. We truly enjoy the opportunity to give back.
Our Recognition
We are an Employer of Choice in the Cedar Valley.
- Western National Circle of Excellence Agency in 2020
- The Courier Employer of Choice 2018 & 2020
- Greater Cedar Valley Alliance & Chamber Business of the Year – 2017
- Des Moines Register Top Workplace – 2015 & 2016
80
years in business
110
knowledgeable associates
60
carrier partnerships
Choice
As an independent insurance agency we have great relationships with many well-known, reputable insurance companies, giving you the power of choice.
Expertise
Our insurance advisors have years of experience in the insurance industry and serve as your advocate from selecting coverage through filing a claim.
Service
Our insurance advisors have a strong passion for insurance and protecting what you value most in business and in life. We treat our customers like family.