The Accel Group provides insurance options.
We are here to Insure Your Moment®.
There are many moments in our clients’ lives, such as buying a first home, building a family, starting a business, or protecting important possessions. Some of these moments can play a big role in life, and others could be building blocks along the way. At The Accel Group, we know one moment can also change everything. As an independent insurance agency, we help protect those moments and what matters most to our clients.
Insure Your Moment® by building meaningful relationships, providing trusted advice, and serving with care and excellence in all that we do.
To provide peace of mind for all of life’s moments, from one generation to the next.
The Accel Group is one of the largest independent, Iowa-based insurance agencies in the state. Currently, we have seven convenient office locations in Cedar Falls, IA, Cedar Rapids, IA, Coralville, IA, Moline, IL, Waverly, IA, West Des Moines, IA, and Wichita, KS. We also have a Business Solutions Advisor working remotely from St. Joseph, MO.
Within our office locations, you will find a knowledgeable team, ready and willing to guide you through protecting what matters most. Whether you are looking for personal insurance, business insurance, agribusiness insurance or employee benefits, each agent will provide you with a personalized experience in assessing your risks and finding the most appropriate protection for your needs.
Our story stems from the long success of two separate entities – Millhiser Smith Agency and The Accel Group.
The Millhiser Insurance Agency was established in Cedar Rapids by Harold Millhiser in 1928. Shortly after the end of World War II, Forrest Smith became a partner, and the firm became known as the Millhiser Smith Agency. During the 1950s, the agency grew significantly through the acquisition of other agencies in the Cedar Rapids area. Harold Millhiser retired in the late 1960s when Forrest Smith became president and remained so until he retired in 1975. Millhiser Smith continued to grow and provide an ever-increasing range of products and services to customers over the next several decades.
The Accel Group was originally founded in Waverly by Leslie J. Young in 1936. The agency experienced several mergers, acquisitions, and name changes over the years, with several different business partners that contributed to its ongoing success. In 2000, it began operating as First Insurance Services with expertise in business, personal, and ag insurance. Then in 2010, with an opportunity to further expand its offerings, The Accel Group was formed when the 401(k) and employee benefits divisions of Net Worth Advisors joined the agency.
On January 1, 2018, these two agencies officially merged, making The Accel Group one of the largest independent insurance agencies in the state of Iowa. An evolution that began with two small local agencies became a group of highly trained, dedicated professionals with expertise in individual, business, agribusiness, employee benefits, and financial solutions. Then in February 2019, The Accel Group purchased Asset Pros in West Des Moines, a small agency who specialized in personal lines, commercial lines, and employee benefits. In December 2019, Premier Advisors was acquired and expanded our wealth management team into the Cedar Rapids market. And in January 2020, RJ Lee & Associates in Moline, IL was acquired and expanded our Employee Benefits team to the Quad Cities area.
Today, The Accel Group has over 100 employees across seven locations, allowing us to best serve our clients throughout the state of Iowa and beyond.
Our Core Values
Learn what we live and work by
Act with Honor & Integrity
Consistency Strengthens our Brand
Change, Embrace It
Empowerment Helps us Grow
Laugh Every Day
The Accel Group Milestones
The Accel Group has served the needs of Iowans and beyond. We truly enjoy the opportunity to give back.
We are an Employer of Choice in the Cedar Valley.
- Des Moines Register Top Workplace – 2015, 2016
- Greater Cedar Valley Alliance & Chamber Business of the Year – 2017
- Waverly Chamber of Commerce Distinguished Business of the Year and Distinguished Large Business Award – 2018
- The Courier Employer of Choice – 2018, 2020, 2021
- Western National Circle of Excellence Agency – 2020
- Applied Pinnacle Award – 2020
- CBJ Largest Privately Held Companies – 2020, 2023
- The Courier Best of the Best Insurance Category – 2022
- West Des Moines Chamber of Commerce Best of the West Best Insurance Company – 2022, 2023
As an independent insurance agency we have great relationships with many well-known, reputable insurance companies, giving you the power of choice.
Our insurance advisors have years of experience in the insurance industry and serve as your advocate from selecting coverage through filing a claim.
Our insurance advisors have a strong passion for insurance and protecting what you value most in business and in life. We treat our customers like family.