Small Business Saturday takes place the Saturday after Thanksgiving each year. It’s a great opportunity for consumers to support local businesses, and for businesses to promote themselves. Check out the tips below to help prepare your business for Small Business Saturday.
Establish special offers specific to small business Saturday
Give consumers a reason to come shop on Small Business Saturday rather than any other day.
- Complimentary gift wrapping
- Free hot chocolate for shoppers
- Raffle to win a gift with purchase
- % Off a service or product
Create a Facebook event with your special small business Saturday promotions and hours
Facebook events are a great way to get people talking and to also provide helpful information specific to the event. It will allow you to give the event a unique name, description, and tag an exact location. By setting up a Facebook event, this will also allow you to get an idea of how many people are interested in coming as it gives an RSVP option.
Add an event to your Google My Business listing
Do you have a Google My Business account for your business? If not, you should consider creating one to make it easier for people to find your business. A Google My Business account is a free tool for businesses to manage their online presence across Google. It also allows you to make posts such as event listings.
According to Boost Ability, maintaining a Google My Business Account helps Google recognize your business as an entity. It can also help improve your SEO (search engine optimization) and lead to an increased chance to show up in search results.
Use Canva to create FREE social media graphic and flyer templates to promote your business
Canva is a graphic design tool used to create a variety of visual content such as social media graphics, flyers, and posters. The thing about Canva that makes them stand out amongst other platforms is the variety of free easy-to-use templates. You do not need graphic design experience to use this platform. The free account offers 250,000+ templates as well as thousands of free images.
Utilize hashtags on social media
Hootsuite defines a hashtag as a word or phrase preceded by the pound symbol. Using hashtags can make your posts easier to find, increase engagement, and help you reach a target audience. Some examples of hashtags to use include “#SmallBusinessSaturday” and “#SupportLocal”. Check out the article below for more information on hashtags and how to use them.